The CW Television Network is a television network in the United States launched during the 2006-07 television season. It features a mixture of programming from both UPN and The WB television networks, which ceased independent operations on September 15, 2006 and September 17, 2006 respectively. According to CW's President of Entertainment Dawn Ostroff, the network's "shows are going to appeal to the 18- to 34-year-olds." The CW is a joint venture between CBS Corporation, owner of UPN, and Warner Bros. Entertainment, a subsidiary of Time Warner, majority owner of The WB. Its name derives from the names of these two corporations (CBS and Warner).
The network began operations on Monday, September 18, 2006 with two nights of reruns and launch-related specials; however, The CW marketed its formal launch date as Wednesday, September 20, 2006 with the 2-hour season premiere of America's Next Top Model.
The CW is a successor to The WB and UPN, which both launched in January 1995. However, both networks can be seen as descendants of the Prime Time Entertainment Network, a joint venture between Warner Bros. and Chris-Craft Industries, which launched in 1993. The two companies later became partners in The WB and UPN respectively, and PTEN continued as a separate syndication service until folding in 1997.
The CW Unveils Fall Slate; 'Mars' Endshttp://www.tvweek.com/news.cms?newsId=12072
The CW unveiled a mix of younger-skewing dramas and unscripted series, with a dash of comedy thrown in, at its upfront presentation to advertisers in New York City on Thursday.
Seeking to bolster its schedule following the departure of veteran series "Gilmore Girls" and "7th Heaven," new dramas will include "Gossip Girl" from "The O.C." creator Josh Schwartz, South Africa family drama "Life Is Wild" and supernatural comic drama "Reaper" from "Clerks" director Kevin Smith.
For its Monday comedy block, The CW has tapped "Aliens in America," about a 16-year-old Wisconsin boy whose mother decides to improve his social status at school by importing an exchange student to be his friend.
The CW is also launching a new unscripted block on Sunday night, including user-generated-video roundup "Online Nation" and a gossip-and-trends magazine show, "CW Now."
Previously unannounced returning shows include "Smallville" and "Supernatural" and WWE's "Friday Night Smackdown!" for fall. "One Tree Hill," "Pussycat Dolls Present" and two new reality series -- "Crowned: The Mother of All Pageants" and "Farmer Wants a Wife" -- are lined up for midseason.
For some CW fans, the real headline is what's not on the fall or midseason schedule: "Veronica Mars." The series endured a see-saw of cancellation-renewal rumors in recent weeks, with scenarios that included picking up the "Mars" story years later with the heroine as an FBI agent. Monday night comedy "All of Us" is also absent from the list of returning shows.
The CW's fall primetime schedule follows:
8:00-8:30 PM "Everybody Hates Chris"
8:30-9:00 PM "Aliens in America" (New Series)
9:00-9:30 PM "Girlfriends"
9:30-10:00 PM "The Game"
8:00-9:00 PM "Beauty and the Geek"
9:00-10:00 PM "Reaper" (New Series)
8:00-9:00 PM "America's Next Top Model"
9:00-10:00 PM "Gossip Girl" (New Series)
Entertainment Weekly reports that "Veronica Mars" star Kristen Bell will be the voice of "Gossip Girl" in The CW's new teen drama from "The O.C." creator Josh Schwartz. The show is based on the bestselling teen book series.
8:00-9:00 PM "Smallville"
9:00-10:00 PM "Supernatural"
8:00-10:00 PM "Friday Night Smackdown!"
7:00-7:30 PM "Online Nation" (New Series)
7:30-8:00 PM "CW Now" (New Series)
8:00-9:00 PM "Life is Wild" (New Series)
9:00-10:00 PM "America's Next Top Model" (Encore)
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CW announces fall schedule
All of Us
CW slates heavy dose of reality
The CW is loading its schedule with unscripted fare for next season.
Hits "America's Next Top Model" and "Beauty and the Geek" will both be on in the fall, along with new entries "CW Now" and "Online Nation."
Three more reality series are on deck for midseason: a second season of "The Pussycat Dolls Present" as well as the mother-daughter beauty contest "Crowned" and the dating show "Farmer Wants a Wife." Also waiting in the wings for midseason is the veteran teen drama "One Tree Hill."
Along with "CW Now" and "Online Nation" (previously "User-Generated Show"), the CW will introduce four new scripted series next season: the dramas "Gossip Girl," "Reaper" and a South Africa-set project and the comedy "Aliens in America."
"Model" and "Beauty" will be used as launching pads for new scripted series.
The Tyra Banks-hosted "Model" is expected to stay put at 8 p.m. Wednesday, followed by hot scripted newcomer "Gossip," a new teen drama from "The O.C." creator Josh Schwartz.
"Beauty," which alternated with "Model" in the 8 p.m. Wednesday hour this season, will now get its own time slot. It will anchor Tuesday night at 8 p.m., succeeding "Gilmore Girls" and leading into quirky new dramedy "Reaper."
With the pickup of the single-camera comedy "Aliens," the CW's Monday comedy block would feature "Everybody Hates Chris," followed by "Aliens," "Girlfriends" and "The Game."
Thursdays and Fridays are expected to stay status quo with the sci-fi combo of "Smallville"/"Supernatural" and "Friday Night SmackDown!" respectively.
Entertainment newsmagazine "CW Now" and user-generated video-themed "Online Nation" would lead off Sunday night at 7, followed by the new drama set at a South African game preserve and a "Top Model" repeat.
Still in contention for midseason are comedy pilots "Dash 4 Cash" and "Eight Days a Week."
Meanwhile, there still is a flicker of hope for cult favorite "Veronica Mars," whose final fate might not be sealed until next month.
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